Work harrastment

In this article It talks about work harassment. Safe working environment Is very Important to achieve strong Industrial relationship and productive. To achieve such a working environment, it is important to ensure that the workplace is free from all forms of discrimination, including harassment. Everyone in the workplace can be very vulnerable to various forms of harassment, including sexual harassment and intimidation. Any and all forms of harassment in the workplace will be detrimental to all parties.For workers, It can lead to deterioration of performance, which in turn oppresses the level of productivity and affect the welfare of all workers and their families. Employee turnover rate Increases and low productivity have the potential to affect the economic competitiveness of the factories concerned. Harassment in garment factories has been highlighted as raising concerns by international activists and appears on the main headlines in the international media.Violations as well as r umors about various issues of workplace harassment can have a serious impact on the relationship between plant and International buyers are aware of the reputation. That Is what concerns us together to create a positive working environment through the prevention of workplace harassment. Nevertheless, reports of harassment in the workplace remains scattered wide. In particular, many cases of workplace harassment that seems to happen in the garment industry.This is probably caused by a variety of reasons, such as the presence of the number of young working women in large numbers, the inexperienced, and come from rural areas under the supervision of a small number men, high levels of production pressure and disciplinary practices nuanced violence. There are several ways to prevent sexual reassessment in the work place, such as: 1 . Communication: colonization of the guidelines through, for example, Bipartite Cooperation, Tripartite Cooperation Institution, and a variety of print and el ectronic media 2.Education: organizing orientation programs and the introduction of the staff, religious lectures, or special events such as events that have been programmed. 3. Training: provide specific training for supervisors and managers to recognize the problems that exist In the workplace and develop a diverse strategy for prevention: establish Harassment Settlement Response Team. 4. Encourage companies to implement workplace reassessment prevention, 5. Including taking disciplinary action in the form of: Company Policies Employment Agreements / Company / Collective Bargaining Agreement Dissemination of policies and mechanisms preventing harassment to all employees and supervisors are important. In order to meet all the need for communication, the employer must establish a program in which employees and supervisors can get educated about abuse. So in the end, all parties must have a heightened awareness of sharing how to create a productive work environment that Is free from harassment.The central government and local governments should ensure that all many policies regarding harassment for large, medium, small and accessible and available to all employers. In the meantime, employers should provide information about abuse in orientation programs, as well as education and training for workers. The union should also include information about harassment in educational programs and training for its members. Article 2 Article two is talking about Corporate Social Responsibility, it states clearly in the title of the article.CARS or corporate social responsibility recently becomes a prominent issue among national and multinational business. The program is intended as the company's efforts to participate in the process of sustainable development in which there is expected to be a balance between the company and the social environment in the place or society it operates. Social and environmental issues are considered so seriously that causes urge to the interna tional world for corporate social responsibility.Examples responsibilities can be furious, ranging from activities that can improve the welfare of society and the improvement of the environment, provision of scholarships for children that not able to pay for school, the provision of ends for the maintenance of public facilities, donations to the village / community facilities that are social and useful for many people, especially people who are around the company is located. Corporate Social Responsibility (CARS) is the phenomenon of corporate strategies that accommodate the needs and interests of its stakeholders.CARS arises from the era in which awareness of the long-term sustainability of the company is more important than profitability. From the article I can say that in today's world, Corporate Social Responsibility is very important to the company. In the article it says that â€Å"Research conducted by Cone Millennial Cause group, detailed in The 2020 Workplace found that 80 % of a sample of 1,800 13-25 year olds wanted to work for a company that cares about how it impacts and contributes to society. More than half said they would refuse to work for an irresponsible corporation.What's more, according to research conducted in The 2020 Workplace, by the year 2020, Millennial will be 50% of the workforce. † This Corporate Social Responsibility can be advantages value for the company, they can easily persuade more good employees to work with the company, also they can easily locate ND people will feel no worry about their home's environment when the company operates. The company can use the media boom to communicate their CARS efforts to the society. However, CARS becomes a common practice among companies that nowadays people pay less attention to it.There are some tips that companies can do in order to implement CARS effectively. Use CARS to boost employee engagement is the first tip, Implementing Corporate Social Responsibility (CARS) is important t o either requiting new employees and maintaining the existing workers in the company, ninety six percent (96%) of the employees agreed that being able to contribute to a cause while employee is work improve employee's commitment and level of engagement to employee's core Job function and to the company. The second tip will be to utilize CARS as a medium to enhance global aptitudes.In the company, engagement can make employees more happy and productive, but in the research, employee's contribution to Corporate Social Responsibility (CARS) teaches workers valuable new skills that they bring back to their regular roles for the company, which gives company more benefits. Maximize company's investment in CARS by leveraging all forms of social media will be last tip, today's Corporate Social Responsibility (CARS) s no longer corporate philanthropy but it is strategic investment for the organization and it needs to be communicated with all company's stakeholders such as investors, employee s, and customers.CARS must become part of company's recruitment strategy to attract top talent. Article 3 In the article 3, it talks about employee abuse, in American employee abuse percentage is rising from time to time, no longer are workers respected and treated as human beings. Even those most educated and skilled are treated in the bad way. Quite surprising that twenty percent of the employees admit that they work actually bootable by their manager, bullying in the work place begins to be a common and thirty seven percent of the worker have experienced it.Over 50% of employers admitted to incidents of workplace bullying with 25% of all HER employees admitting to being bullied themselves. What more surprising is, research finds that are more technically skilled than their bullies, Bully bosses steal credit from skilled targets. Policy to prevent workplace violence: 1 . Zero tolerance The company follows a policy of zero tolerance for violence. If workers do any form of workplace violence, or threatening violence in the workplace, then workers can immediately dismissed. There is no tolerance for talk of violence or Joking about violence. Violence† includes physically hurt on someone, pressing, pushing, harass, intimidate, coerce, brandishing weapons, and threatening or told to do all the activities mentioned above. The purpose of this policy is to ensure that anyone associated with this business, including employees and customers, never felt threatened by actions or deeds any employee. 2. Safety measures in the workplace In an effort to meet the commitment to create a safe working environment for employees, customers and visitors, there are some simple rules that have been published.The rules are: Access to the property is restricted only to those companies who have a legitimate business interest. All employees and employee vehicles entering the property must show company identification. All visitors and vehicles and visitors must report to show ident ification while on the property. 3. All weapons are prohibited Company specifically prohibits the mastery of weapons by any employee while on company property. This ban includes keeping or carrying a weapon in a vehicle in the parking lot, both public and private parking.Employees are also prohibited from arraying weapons while providing services to companies outside of the building and the company page. Weapon in question including firearms, knives, explosives, and other objects that could potentially cause harm. Appropriate disciplinary action, up to and including termination, will be taken against employees who violate this policy. 4. Report abuse Prevent violence in the workplace is everyone's business in the workplace. You can help report what you see in the workplace that could indicate that your teammates are in trouble.You are in a better position than management in terms of knowing hat happens to those who work with you. 5. Examination Desks, phones, and computers are the b usiness property. We reserve the right to enter or inspect your work environment, including but not limited to, desks and computer data storage disks, with or without notice. Fax machine, copier, and a system of correspondence, including email, only intended for business use. Private business should not be run through the system.

Hitting the Wall: Nike and International Labor Practices Essay

Based in Beaverton, Oregon, Nike had been a corporate success story for more than three decades. It was a sneaker company, but one armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world’s most influential consumer. Selling a combination of basic footwear and street-smart athleticism, Nike pushed its revenues from a 1972 level of $62,000 to a starting $49 million in just 10 years. In the 1980s and 1990s, Nike had been plagued by a series of labor incidents and public relations nightmares; underage workers in Indonesian plants, allegations of coerced overtime in China, dangerous working conditions in Vietnam. For a while, the stories had been largely confined to labor circles and activist publications, until a young female worker had died in a Nike contracting factory in 1997, the labor conditions at Nike had hit the mainstream. While the marketing of Nike’s products was based on selling a high profile fashion item to affluent Americans, the manufacture of these sneakers was based as an arms-length and often-uneasy relationship with low paid, non-American workers. Key Issues Nike’s strategy of shaving costs caused ethical dilemmas that ultimately damaged its reputation. Nike outsources all of its manufacturing. This approach has provided Nike with huge profits, from a 1972 level of $60,000 to a startling $49 million in just 10 years. Production is now globalised, with different countries concentrating on different parts of the process depending on what they are good at, or what they can do most efficiently or cheaply. Poorer countries get the less lucrative activities such as lowly paid semi-skilled or unskilled production or assembly. This approach also allows Nike to keep an arms-length arrangement with its subcontractors, stating that, it is not they who employ cheap labor, but their contracted suppliers, hence the responsibility lies with the latter. Define the Problem  Nike has a difficult situation to resolve. Its strategy to use celebrity endorsements to develop a strong brand identity had the result that Nike became by the 1990s one of the world’s best known brands, as well as a global symbol of athleticism and urban cool. This situation began to change by 1998, when currency woes in Asia along with the damage to its image resulted in Nike experiencing a loss for the first time in 13 years. This strategy resulted in Nike requiring steep wage concessions from its subcontractors to continue its intense growth patterns. Nike has always paid the lowest possible wages in Indonesia, claiming year after year that it could not afford even to pay the country’s minimum wage. Each year, Nike contractors in Indonesia refused to pay minimum wage raises of a few cents a day. Thanks to a corrupt and inefficient government, they usually got away with it. Adding to this problem was the issue of child labor. Nike went into Pakistan, knowing full well that child labor is an ages-old practice there and taking no precautions whatsoever to prevent the use of child labor in the production of its soccer balls. We have to conclude that Nike expected to profit from its Pakistani contractors’ known usage of bonded child labor. Nike further tarnished its reputation by attempting to dilute information that had come to the attention of the general public regarding its practices, resulting in a lawsuit. Mike Kasky is suing Nike, Inc. Under California laws regulating unfair competition and false advertising. Kasky claims that when an internal audit was leaked to the press that revealed illegal employment practices in Nike’s factories in China, Vietnam, and Indonesia, Nike responded by issuing to the press numerous statements it knew to be false. The California courts ruled last year that Nike’s PR effort was meant to bolster its image and improve its sales – so indeed, it did amount to advertising, and, as such, it needed to be truthful. Alternative Solutions Nike must to enforce its own Code of Conduct with its subcontractors. This Code has been amended several times, but had been very general in its listing of business practices. Its current version stipulates many requirements that we take for granted, one of which is that a subcontractor certifies that it pays at least the minimum total compensation required by local law, including all mandated wages, allowances and benefits. Another option for Nike would be to contract with a U. S. shoe manufacturer. Although the benefit of having its suppliers overseas has been the low prices for the finished goods, Nike would gain an advantage by providing work for the people at home. Made in USA labels are very important to many Americans. Also, the combination of job creation and openness to providing equitable wages and benefits for its workers as required in this country could reduce the uproar about its labor practices, especially among the youth. In addition, Nike could incorporate at least one factory into a tourist attraction, providing visitors with the opportunity to tour the plant, learn the history of the company, and become more familiar with the products Nike produces, thus developing more customer loyalty. A third option for Nike would be to both enforce its Code of Conduct and invest at a high level in the countries where it has factories, and highly advertise those efforts. Regarding to Nike’s web site, since 1997, Nike, with help from several of its key partners, has supported micro-enterprise ventures in Asia, playing a small but significant and direct role in building and expanding the number of locally-owned businesses in mostly rural areas throughout the region. Nike has funded micro loans and provided technical assistance in Thailand, Vietnam and Indonesia, working with the Population and Community Development Association (PDA), Vietnamese Women’s Union and Opportunity International, respectively. The press has given faces to the people who have been affected by Nike’s contractors’ exploitation. Nike must rectify the damages by giving faces to the people who have been affected in a positive way by the loans and other assistance given to the local populations. This, coupled with Nike’s firm stance on the treatment of those making its goods, would help regain its lost positive image. In addition, this option would forge a stronger relationship with the countries where the factories producing Nike’s products are located. It would also help Nike’s subcontractors to entice and retain the best local employees, thus ensuring higher quality products. Selected Solutions to The Problem This change in how Nike will handle its operations has significant drawbacks. Closely adhering to its Code of Conduct will be very expensive for Nike. Nike’s success has been heavily driven by the aggressive stance it has taken on labor costs. In addition, Nike’s subcontractors have used the freedom given to them to provide Nike the labor expense level they expect while also allowing themselves to profit as well. Nike will now be monitoring their subcontractors’ workplaces and wage practices, which will place a strain on their relationship. This new focus for Nike will require the company to divert some of its attention from its main marketing focus to supervise the overseas operations. Expected Results An immediate benefit of this decision would be the good press it would generate that Nike would be willing to put pressure on its suppliers so that the people who produce its goods are treated fairly. Another benefit would be to align Nike’s suppliers’ actions with Nike’s vision as listed on its web site www. nike. com to bring inspiration and innovation to every athlete in the world†. This would include those employed by Nike because the company considers all people to be athletes. A third benefit would be to prevent work stoppage strikes that had previously affected the company in Indonesia. Positive and Negative Results This option would require Nike to make a major shift in its focus from having a limited, long-distance relationship with subcontractors to playing a more active role in the manufacture of its products due to the proximity of its suppliers. This significant change in how Nike does business would be very expensive, both in terms of the financial outlay and use of personnel. It would require a more direct involvement of the company in a portion of the business in which it has no first-hand experience, which would entail a considerable learning curve. This would result in major upheaval for the company, and a loss of confidence by investors. Nike would also lose the competitive edge of its competitors who have lower foreign wages. To reinstate the Nike image back to its earlier prominence, Nike would be wise to pursue the option to enforce its Code of Conduct, and invest in the countries in which its factories are located. The Code of Conduct should require unannounced audits of Nike’s factories at random, frequent time intervals to ensure compliance to rules and regulations. Equipment should be inspected to meet higher safety standards than would be required in the host country. For example, if the factory is located in Indonesia, the equipment should be inspected to be compliant to United States’ Occupational Safety and Health Association (OSHA) safety standards. Doing so is above-and-beyond what may be considered reasonable† and should shed positive light on Nike’s effort. In addition, hiring documentation should be verified in the audits to assure that workers are of the appropriate age, and that children are not placed into the workforce. Subcontractors would be trained in cultural awareness and required to maintain consistent and reasonable management practices. This approach would be expensive for Nike. The company will also have to expend more energy to both monitor the manufacturing facilities and determine which small businesses to support, diverting its attention from the company’s primary focus of marketing its products and making a profit. In addition, making investments in other countries will help Nike relate in more personal ways to their local environments. This will make it more difficult for Nike to direct its subcontractors to move to another country when local labor wages have become too expensive. However, there would probably be no lack of interest if movement to new countries became necessary with Nike’s products so well known. It would ultimately hinder the company’s ability to be competitive with the other shoe manufacturers who use Indonesian labor.

A Routine Day Essay Sample

It’s bright and I can’t see much. I hear my small sister following close behind me. The same ritual everyday it has become a wont. it is like this modus operandi is etched into my tegument. I don’t believe about what I’m making and I what I’m traveling to make it’s like the musculuss have remembered. what I do exactly. â€Å"onee-chan. onee-chan† she says ah there it is that angel like voice its Wyrd but that voice is the lone thing I respond to these yearss. I turn about and at that place she is waiting for me to state something back. â€Å"yes kazuya-chan is at that place something you need? † I inquiry. She replies â€Å"No† I don’t understand why she calls me. I have some thoughts but all of them seem stupid. I didn’t even notice but I have started walking kazuya’s keeping my manus. Its quite loud this forenoon the autos are rushing through the busy roads of Tokyo with the brutality of Wolfs in the center of a Hunt and the grace of a swan. We reach kazuya’s school. â€Å"Ok kazuya here’s your tiffin and I will pick you up after school. Ok? † I say She rolls her eyes at me and says â€Å"I know onee-chan im non a small miss any longer I’m in Junior high. † I laugh. â€Å"I know you’re non a small miss any longer but i still worry about you and i ever will. † I hug her and so retrieve that it is her shuting graduation this afternoon. â€Å"actually i’ll be here early to watch you graduate your first twelvemonth of junior high. † I see a big smile appear on her face and she says â€Å"Thanks Onee-chan. † before running off to run into up with her friends. I linger around non desiring to go forth but i know Is have to and i start aimlessly traveling towards work. I stop I can hear a weak voice naming out my name. As one turn around Ayame my clumberson work spouse runs in to me. I get up express joying. â€Å"You truly necessitate to halt running in to me in the forenoon. it’s like you are making it on intent. †

Supply Chain Operations Management Assignment Essay

Supply Chain Operations Management Assignment - Essay Example Ownership upstream towards suppliers and subsidiaries of inputs to production is known as backward vertical integration, while ownership downstream towards buyers and distribution centres is known as forward vertical integration. Figure 1: Vertical Integration (Source: PPT) The disadvantages associated with vertical integration in achieving economies of scale can be highlighted as: 1. The costs incurred in forward and backward vertical integration are huge and can be used to expand production activities which would contribute more towards profits than that contributed through integration. 2. The core management time gets more involved in managing diverse structure of the organization as a result of integration. Such time could otherwise be devoted to core activities of management and contribute to organizational profits. 3. It is argued that production capacities, as a result of vertical integration, may become so large that customer demand might fall short and hence, economies of sc ale might not be fully utilised. Also, a lot of production time might get wasted in meeting a definite customer demand, thereby reducing scope for optimum utilisation as well. This becomes a major disadvantage because as a result of vertical integration, fixed costs sharply become so high that in times of slumps in demand, a fall in production might lead to a greater rise in per unit fixed costs rather than variable costs. Such a scenario makes realisation of breakeven point near difficult. Question 1b It is suggested that vertical integration decreases costs, but when it is viewed from the organizational point of view, vertical integration leads to higher cost in terms of managing different new organizational departments and also, backwards integration tends to reduce efficiencies of suppliers by eliminating competition, thereby increasing costs. When a firm decides over vertical integration, it invests significantly in terms of investments in the organizational process. These inve stments arise out of forward and backward integration and are done on acquiring firms. Such costs are capital expenses. Huge expenses made during integration reduce a firm’s capability to stretch production capacity at least for some period of time. In an unpredictable market environment, such inflexibility can be quite serious and might lead to loss of market share altogether. During the process of integration, a firm invests in high cost machines which are necessary to carry out production activities of the acquired firm. In the slump demand scenario, the machine might not be utilised to the fullest or utilised at all. However, the acquiring firm has made expenses for the machine and the costs of which shall get added to per unit produce. Variable costs, on the other hand, are incurred per unit of good produced and can be reduced during slack in demand. Additionally, such costs cannot be shared with the consumer owing to competition. Hence, we see how vertical integration c ontributes to higher fixed costs and lower variable costs. In such a scenario, a firm can explore alternatives to vertical integration for eliminating the disadvantages associated with the integration process. Only after due consideration of the competitive environment, efficient scale of production of the prospective firm to be acquired and its alignment with the company’

How would you benefit from and contribute to such an environment Essay

How would you benefit from and contribute to such an environment Consider variables such as your talents, travels, leadership a - Essay Example For me helping out others is a blessing because giving to the community helps enrich the culture in which we live in. As a member of the student alumni of Rutgers University I can get involved in experiences that help enrich the culture of the university. I am a very talented dancer. My abilities could be used by the theater club to integrate dancing into some of their work. I can also help students learn to dance better. During my lifetime I have demonstrated leadership abilities. I was president of the Luna Club. My leadership abilities can be put to good use at Rutgers University. Normally part of the educational experience includes working with teams. I have served the role of team leader a lot of times in the past. I could help lead my fellow classmates during class projects. I believe a lot in the value of volunteer and community work. I have served as a volunteer since middle school through the Lunar Club. Volunteer work helps you gain experience, develop new skills, and it ex pands your network of contacts (Brummel). I can take advantage of my time at Rutgers University to give back to the community. The community engagement program directory is to a great way to search for volunteer and service learning opportunities (Rutgers). Work Cited Page Brummel, A. 2011. â€Å"The Value of Volunteering.† 15 March 2011. Infoplease.com. 2011.

Performance of the UK auto- and motor industry Literature review

Performance of the UK auto- and motor industry - Literature review Example Because of this superior level of internet sponsored network connectivity, the world has become a highly connected one single global entity. It is highly interesting to mention that the level of dependency that exists in between the organizations and business forums of various countries and markets is widely varying and largely diversifying in nature. As of the recent times, the advanced markets located in the well developed economies are facing factors of low demand because of the influence of a wide range of macroeconomic factors like the slow growth in the economy and fall in purchasing power of the consumers. It has become a common and normal trends for the companies and organizations located in the regions of slower growth to look forward to the markets of emerging economies like Africa, china, Russia, Brazil and India so as to secure their growth lines of the future (IMF Research Dept, 2012, p. 7) . The UK motor segment forms a very crucial and critical part of the entire motor industry of the European region. The factors like product manufacturing, combined participation and sharing of manufacturing policy by the auto manufacturers as well as the multiple markets served in a combined basis by the entire European automobile sector makes the contribution of the UK motor industry very important. It also has to be taken into account that the production of the automobile sectors in the UK region contributes in a positive manner in the economy and society of the nation (Johnson, 2002, p. 164). UK auto industry: sector overview It is highly relevant to mention that the most of the nations of the European region is facing extended periods of macro level economic challenges in regards to the troubles of the Euro zone. Since the UK motor industry shares a high degree of contribution based dependence with the entire European motor industry, it is very natural that the potential influence of the regions’ macroeconomic challenges is bound to cast a shadow on t he prospects of the UK automobile sector. As of October 2012, various reports on the automobile sector of the UK region hinted to the fact that around 1400 workers of the motor sector is about to lose their jobs as a result of cuts that are supposed to be initiated by the motor manufacturing giant Ford in its plant locations of Southampton and Dagenham. Further insights revealed that the job cuts in the motor sector is an outcome of Euro zone powered effect which comprised of uncertainty in the business environment as well as erosion in demand. It was also realized that Ford has focused on consolidating its manufacturing operations in the European region on the strategic grounds, while trying their best to absorb the case of depreciating demand of finished products from the European region. Talking on the lines of impacts and threats faced by the automobile sector of UK, it has to be said that the automobile sector faces serious issues on the lines of rising cost of manufacturing in the UK region as well as highly

Management of Information and Operations Flow Essay

Management of Information and Operations Flow - Essay Example British Airways has adopted Astute Solutions to improve its flow of operations. While Astute ensures delivery of excellent responsiveness across BA’s global area network, Lean can be used to optimize the process. The focus should be on customers’ satisfaction through high-quality service provision. Carlzon (1987, p. 59) observes that the only true assets of the airline are its customers. The airline information and process flow should be focused on the customer. A smooth flow of the process cannot be achieved without an efficient and reliable operations process. British Airways is the leading United Kingdom International scheduled airline flying over 36 million passengers in over 216 destinations annually (British Airways 2014, p. 1). BA operates a fleet of 240 aircraft (Airbus and Boeing). Effective management of information and operations flow has propelled British Airways to the status of one of the most profitable airlines in the world. At one time, British Airways was the leading airline in terms of profitability. In 1996, British Airways overtook Singapore International Airways to become the global leader in profitability. However, towards the end of the millennium BA’s profits slackened, and it recorded the worst financial results in 18 years. BA Operational Research group that is considered to be the largest private sector research group in the UK played a great role in directing a change that helped BA to rise in terms of operations and profitability. Changes in operations included operations planning and delivery, flight and services, and crew resources. During the same challenging period (2000-2003), BA adopted Lean in order to avoid being pushed out of business. However, since its implementation, a loss of focus on the model of the management has been witnessed.

Hotel management Essay Example | Topics and Well Written Essays - 500 words

Hotel management - Essay Example ave to make the profit needed in a normal business and; therefore, it is essential for them to sell the type of food, which a majority of consumers like (Mueller 23). This paper will discuss some of the issues circulating the controversy of whether restaurants should be profitable organizations or healthy nutritional organizations. Some of the issues that are deliberated when setting up a restaurant are the profit of the whole organization, attracting numerous customers, overcoming the competition barrier and the fame of being a renowned chain restaurant. It is extremely hard to find a healthy snack in a cafà © since it is harder for the restaurant to create any money on vegetables and fruits, and because healthy food is not why consumers dine out (Mueller 24). A new study linking numerous chain restaurants confirms that menus are designed for the bottom line, not a customer’s belt line. Restaurants want to bring in more clients and make better earnings. That conclusion might not be above all surprising, bearing in mind that profits drive every company. Even though, senior restaurant supervisors who took part in the research said that healthy food is a key option, there restaurants still sell junk food. According to Mueller (26), if restaurants put something on the menu that is the healthy, then it is the kiss of death. Giving healthier menu items is similar to putting lipstick on a pig. Consumers might go to restaurants where healthier foods are served, but they frequently wind up consuming the same old stuff. Also, with regards to attracting diverse customers, restaurants regard obesity as a person’s own decision. A lot of people eat the food, which is served in these restaurants, and do not become obese. However, those who just choose to eat without exercising are the people who turn out to be obese. This is not a matter which restaurants could be blamed for. Even though, it is there food, which makes a lot of people obese, it is up to the consumer to

Marketing in Aisa Essay Example | Topics and Well Written Essays - 750 words

Marketing in Aisa - Essay Example Reinvestment of profits in R&D, manufacturing and supplying chain activities are clear winning strategies to compete with companies like Sony, GE, and Intel etc. Being a quality player as well as introducing innovative products without losing cost effectiveness is prime focus for most companies. The brand image of Samsung is not well known in international markets. Increasing the brand visibility and strength in technology products will help Samsung to be top in the market place. Global marketing and building the brand in the international market place is one of the main challenges a Chief Marketing Office. As a path to achieve high profitability and be one of the top players in the international consumer goods market Samsung has to develop strategies regarding efficient market planning and attract several consumer segments. 1. SEC's turnaround strategy during the Asian Crisis has really helped to change the way the business operated before. The crisis has pushed SEC to change its business model and develop a system that will be resilient to competition and sudden changes in future. This has made SEC to distinguish from its competitors. The "New management Initiative" by then president is intended to put SEC as a global business leader. This initiative has included some key strategies like These are some o Downsizing the wor

Is our Education System Failing Essay Example | Topics and Well Written Essays - 1000 words

Is our Education System Failing - Essay Example Research evidence seems to indicate the problem may be one of inappropriate measurement methods; however, a more detailed examination of American secondary schools indicates that although measurement methods might negatively affect our estimates about how much high schools are failing students, an underlying problem still exists and it needs to be corrected. This underlying problem with secondary schools is one that revolves around the concept of accountability, and a number of issues emerge from unaccountable schools. An important consideration to make when considering the success or failure of American secondary schools is the statistics involved with either side of the argument. A graduation rate is a good indicator of whether a specific school is successfully educating and preparing its students. Therefore, it is essential to see whether the statistical measurements of graduation are actually correct or not. Swanson (analyzes American graduation rates across the country, and offe rs a resource for better evaluating and measuring the graduation crisis. The analysis points to a clear role for public policy in improving the conditions and environmental circumstances in which American secondary schools operate. An important consequence of this is that â€Å"the findings here do tell us that there is a strong and very detrimental linkage between graduation rates and the environmental conditions that go along with factors like poverty and segregation† (Swanson, 2003, p. 35). Accordingly, the author of this report is convinced that incorrect concepts of graduation rates leads to incorrect views (and incorrect solutions) of the educational crisis. That is, by identifying the environmental circumstances surrounding failing schools, officials can be better prepared with â€Å"better knowledge† about how to fix the problem. However, ascribing poor graduation rates to environmental circumstances (such as poverty and segregation) is a point of view that mov es responsibility for failings away from the schools themselves. Swanson (2003) is suggesting that the only solutions to the graduation crisis can only come from successful interventions, which implies that internal changes to schools is not an effective strategy. But studies such as Chiang (2009) indicate that accountability pressure, which is defined as the â€Å"threat of sanctions on low-performing schools,† is not an effective tool when schools are able to manipulate the accountability system. Referencing claims like those made by Swanson (2003), Chiang (2009) argues that accountability systems within schools properly constructed and maintained make educational reforms more likely to generate test score gains. So, even if in fact American secondary schools are failing their students in terms of the students’ long-term benefits, improved accountability systems within schools will lessen the impact of environmental circumstances that decrease student performance. Fo r instance, in some cases, sanction threats prompted schools to increase spending on instructional technology, which improved student performance. Knowing that accountability is the best solution for making sure secondary schools do not fail their students, one might compare that result with additional studies where accountability is a problem

Great Expectations Essay Example for Free

Great Expectations Essay Discuss the variety of influences to which Pip is exposed during the course of Great Expectations as he approaches adult-hood, and the ways in which the readers opinion of Pips character might alter as the story develops. Charles dickens is one of the worlds best-loved writers, and Great Expectations may be one of his most autobiographical works. The Narrator of Great Expectations, Pip, is in contrast, a man of many faults, who hides none of them from the reader. If Pip is a self-portrait, Dickens must have been a reservoir of inferiority complexes, guilt and share. Many other aspects of Great Expectations are autobiographical too. Although Dickens wasnt an orphan as Pip is but he may have well felt like one. Dickens mother apparently was a careless housekeeper. Pips sister who a few times mentions that she brought him up by hand, keeps a spotless house but she doesnt know how to make it a home. In her mind, the sole ingredients of child rearing are a firm beating and a dose of tar-water. It could be that maybe she is deliberately cruel, or maybe she has just mistaken notions of how to run a family. Pips childhood wasnt so great and as a reader will find out that he doesnt have a good perspective on Mrs. Joe. This can be any more than children do on the adults closest to them: And where the deuce ha you been? was Mrs. Joes Christmas salutation, when I and my conscience showed ourselves. (Pg. 22) When Dickens was working in the blacking warehouse at the age of twelve he was lighten up as Pip was being lighten up when he was an apprentice to Joe as a blacksmith. While Pip the narrator recognises Joes goodness, Pip as a character continues to go on treating him badly. There is a point in the story when the reader will observe that Joe forgives Pip for his behaviour. Later on Pip keeps on being a snob and for Joe its something he has to live for. Joe shows a lot of love and affection for Pip: But I did mind you Pip, he returned with tender simplicity Dont cry, old chap! (Pg. 48) Joe has a very neutral relationship with Pip although he seems to find it really hard and struggles to guide Pip and try to follow Joes example of goodness. He appears to be often weak; he lets himself be defeated by Mrs. Joe, Pumblechook and even Miss Havisham. This could be why Pip seems to dislike Joe, as he gets older. Also seeing as Pip isnt consciously virtuous, it becomes difficult for Joe to attempt to teach him. Pip is seriously disgusted with Pumblechook throughout the whole book. When as a boy, he instinctively dislikes the way Pumblechook moralises and lords it over the family. I believe it is at this point where Pips snobbish behaviour may have sharpened due to the original circle of changes and I think Pumblechook patronising and insulting Pip at the same time has given him the snobbish character: But I dont mean in that form, or, returned Mr. Pumblechook, who had an objection to being interrupted Not bringing up by hand then. Not a bit of it! (Pg. 27) At the beginning of the story in a vivid scene, Magwitch appears to be a threatening, violent character to Pip. The reader can recognise at the same time that Pip does not know that Magwitch is a big, cold, hungry and desolate. When Pip lives at the forge in the marshes the setting has influenced him. It is a gloomy spooky area with convicts. It seems that it all leads to death and punishment i. e. Mrs.Joes beating and tar-water. When it comes to Magwitch appearing from a graveyard he is like a zombie. He becomes dead when the reader carries on to read the story because Pip forgets about him and Magwitch disappears for a long while. During that time of his absence Pip then catches to encounter Miss Havisham. When Magwitch does come into sight once again when Pip is in London, Pip is looking at a much more altered version of Magwitch. At this time Magwtichs importance to Pip grows even larger as the reader will discover about Magwitch and the affect of his money to Pip. Now because of this Magwitch turns out to be a similar yet a much useful character in Pips life. Also the relationship between Pip and Magwitch strengthens and Pip commences into showing devoted attention to him. Even later on Pip is interested in almost everything that Magwitch offers to attempt to say to him. He is willing to listen to him and he becomes sympathetic towards him. When Magwitch is on the deathbed Pip is telling the story of Estella and explaining how much he loves her to him. He tries to make him happy. Dickens piles on the details about Miss Havisham, it is like as it if she irresistibly fascinates him. The more he describes her, the more intensely she stands out, looming as a weird, powerful image colouring the mood of the entire book: Look at me, said Miss Havisham. You are not afraid of a woman who and very sorry I cant play just now. (Pg. 58-59) Pip is influenced by Miss Havisham in a way to love Estella and thus he is convinced by her to love Estella even through the toughest situations. He gains to be confident with her but its strange because he can list Estellas main faults- proud, selfish, cold, cruel and unloving: Love her, love her, love her! If she favours you, love her giving up your whole heart and soul to be smiter- as I did (Pg. 240) Miss Havisham is very unpredictable and it could be why that I reckon Pip most frequently misunderstands her influences to him. She can be pretty random and she can say random, embarrassing, issuing imperious commands: Sometimes I have sick fancies, she went on, and I have a sick fancy that I want to see some playplay, play, play! (Pg. 59) Now because of her out-of-the-ordinary behaviour the reader can never tell or predict what she will be like. This can confuse Pips liking for her and then it makes the reader feel sceptical about them. The different element of Pips personality seems to be constantly in conflict. For example, when he first learns that he has expectations of a great fortune, his mind goes off in a dozen different directions- selfishness, joy, guilt, suspicion, embarrassment and fear of his own fortune. When he moves to London, he leaves all the people who still affect his life:

Outline of your first main point Essay Example for Free

Outline of your first main point Essay Develop a detailed outline of your first main point. (For assistance with your writing skills, check out the Ashford Writing Center at https://awc.ashford.edu/essay-dev-essay-structure.html.) 1. The Constitution: a. Provide a topic sentence that briefly describes one strength and one weakness of the U.S. Constitution. The U.S. Constitution has its strengths and weaknesses. What makes the US Constitution great is that it’s solely based upon the will of the people which is backed up by the Bill of Rights. However there are some flaws within the Constitution and that is the government being weak in interpreting the constitution. They do not uphold the constitution and what it stands for and it’s being misused to suit their needs. See more: what is essay format b. Provide a topic sentence that recommends one option to maintain the strength and one to correct the weakness.  In order to build the strength and also correct the weakness of our constitution is to enhance utilizing checks and balances. 2. Scholarly Support: (For assistance with your research, see the Tutorials provided by Ashford University’s Library at http://library.ashford.edu/tutorials.aspx, the APA Style Aid at https://www.wou.edu/provost/library/clip/apa/, and Annotated Bibliographies at https://awc.ashford.edu/tocw-sample-annotated-bibliography.html for additional help.) a. Provide two sources in APA format to support your main points. John, C. (2011). DIVIDED WE FALL: THE CASE AGAINST DIVIDED GOVERNMENT. International Social Science Review, 86(3/4), 166-174. Yeselson, R. (2014). James Madisons worst nightmare: todays Republicans have become the very kind of obstructionist factionwith apocalyptic politicsthat the primary author of our Constitution warned us against. The American Prospect, (1), 18. b. Briefly discuss how these sources support your main points. Divided We Fall supports my main points because it touches on the separation of powers and how checks and balances are crucial for both our government and country.  James Madison worst nightmare supports my main points by how the government is portraying weakness by not abiding by the constitution c. Briefly evaluate your sources for bias, validity, and reliability. Both articles are unbiased and are reliable because they have gone through a peer scholarly review.

Role of Money in Inequality and Rights

Role of Money in Inequality and Rights Jonathon James Dunn For this essay, I have been asked to describe how two of the module themes help to illustrate the role of money in society. The two themes I have chosen are inequality and rights. The idea of inequality can be applied to the subject of money to give a range of different insights. The presence or absence of inequality can be judged in relation to equality of opportunity, conditions or outcomes. Inequalities take many various forms, such as the ones based on social categories, like class, gender or age. A study by the independent think tank Inequality Briefing provides an explanation regarding the distribution of wealth within the UK. It suggests where the money should be in an ideal world, where we think it should be (based on polls) and where it is. It concludes that the actual distribution figures show that the richest 20% have 60% of all the wealth. This suggests the balance is not as fair as the majority think and emphasises the apparent inequality within UK society. * The theme of inequality and rights can also be shown concerning migrants and the right to education, with the example of the rapidly growing city of Guangzhou, the export capital of southern China. After more than 30 years of domestic migration in China, more than 10 million migrant workers are working in Guangzhou city; they are considered the backbone of Chinas export industry. Guangzhou is one of the four mega cities in China which include Shanghai, Beijing, Guangzhou, and Shenzhen.ÂÂ   In 1978, less than 20% of Chinas population lived in the cities. The growth in Chinas export industry resulted in increased urbanisation, and consequently, millions of people left rural areas ascended to Chinas cities to find employment. This was at a time when the government was looking to convert broad areas of land and employ cheap labour in order to make products and to sell those products to the world. Now for the first time in history, China is a more urban country than a rural one. Desp ite the rapid growth in Guangzhou, a significant question arises; has everyone benefited from it? With Chinas rapid urbanisation driving its growing economy, the enlarging inequalities in the cities have received widespread attention. Evidence suggests, migrants have been made to feel excluded, isolated, and have suffered discrimination while also being blamed for increasing traffic congestion and urban crimes. Many people within the city are urging for reforms towards equality. The growth of Guangzhou encourages, and enables, investigation of the impact that rapid urbanisation and a fast-changing economy has in the social world. Social inequality exists between the wealthy elite and the working poor in megacities such as Guangzhou and in this sense shows some similarities to the Inequality Briefing statistics previously mentioned, regarding the UKs wealth division. Guangzhous rapid development is the result of a mixture of globalisation, the migration of people from the countryside to the city and investment into infrastructure. To achieve this, it had to take on massive debt. The issue of rights and inequality is none more prevalent than when considering migrants who are far poorer on average than those from the City. Of an estimated 14 million people living in Guangzhou, nine million are considered as residents. The Chinese population is categorised as belonging to one of two groups urban or rural under a system called hukou. This system became a way of administering the distribution of state resources and controlling migration within the country in 1958. Under the socialist regime, people were provided with ration cards to buy food and goods at subsidised prices. Those individuals who were not resident in the place where they held their hukou status were not entitled to access these rationing cards. Migrants are only permitted to work in the cities with temporary residence permits and without an urban Hukou. This seemingly archaic system remains in place today. Although movement between the countryside and the city has become much freer, people with no hukou in the place where they live face significant difficulties accessing jobs, education, healthcare and welfare. There are even recent signs that the growth of rural migrant labour is slowing down and despite the increase in the number of migrant workers during the past decade which reached an estimated 274 million in 2014, this growth has declined from 5.5 percent in 2010 to just 1.9 per cent in 2014. * The children of rural migrants are denied access to education in the city and are only entitled to free education in their hometowns. An article in the South China Morning Post suggests Some migrant workers put in 18-hour shifts in sweatshops, others sell vegetables, sweep the streets or labour in construction sites. Often that just brings in 5,000 yuan a month- This means they cannot afford the fees children without hukou must pay to study in the city. When you consider rural migrants have provided the workforce that has enabled the city to grow and prosper are not entitled to the same benefits as those who have lived in the city for all of their lives, a striking example of inequality emerges, especially as Ganzhou has particularly relied on the movement of these people from the countryside to the town. Being a full member of the UN, China are duty bound to guarantee all humans a minimum standard of rights.* It could certainly be argued that children of migrants face unnecessary ha rdship in accessing education, which could be against their human rights. Without a doubt, its been difficult for the government to maintain equity during this growth period. The rising social inequality experienced by Chinese migrant workers in the Guangzhou is worrying. The governments comprise a strategy which should aim to balance economic growth and social equality and consider removing or altering the hukou system. Word count: 937 Wealth inequality in the UKYouTube. (2017). Wealth inequality in the UK. [online] Available at: https://www.youtube.com/watch?v=aOJ93tAbPP0 Chinas migrant workers embrace new opportunities closer to homeEqual Times. (2017). Chinas migrant workers embrace new opportunities closer to home. [online] Available at: https://www.equaltimes.org/china-s-migrant-workers-embrace?lang=en [Accessed 28 Feb. 2017]. Under Article 26.1 of this universal declaration:Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit.(UN, [1948] 2015) Migrant workers in Guangzhou hope to give their children a brighter future South China Morning Post. (2015). Migrant workers in Guangzhou hope to give their children a brighter future. [online] Available at: http://www.scmp.com/lifestyle/families/article/1826842/migrant-workers-guangzhou-hope-give-their-children-brighter

Biblical Errancy :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Biblical Errancy   Ã‚  Ã‚  Ã‚  Ã‚  People for years have been debating against each other to prove the Bible to be inherent or to be errant. Errancy is a deviation from the truth or what is right. There are many different types of errors expressed throughout the Bible such as transational errors, doctrinal errors and contradictions. How could any book be without error? That would be practically impossible, so in this paper I will prove the Bible to be very errant because of many facts shown.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  First, I am going to talk about one of the most important concepts in Christianity, original sin, which is the belief that all mankind has inherited a sinful nature brought about by Adam and Eve. In Romans 5:12 it says, â€Å" Wherefore, as by one man sin entered into the world, and death by sin; and so death passed upon all men, for that all have sinned.† Which means that since Adam sinned everybody else who lives on this Earth has sinned, because of him. Also, in Romans 5:19 it states, â€Å"For as one man’s disobedience many were made sinners†¦,† and in 1 Corinthians 15:22 it says, â€Å"For as in Adam all die,†¦Ã¢â‚¬  No reasoning can make an inherently unjust idea seem right. Punishing billions of people for the acts of one is not only inherently unfair; but also opposes other Bible verses such as: Deut. 24:16 â€Å"The fathers shall not be put to death for the children, neither shall the children be put t o death for the fathers every man shall be put to death for his own sin.† That verse says that you won’t be punished for somebody else’s sin. Also in Ezek. 18:20 states, â€Å" The soul that sinneth, it shall die. The son shall not bear the iniquity of the father, neither shall the father bear the iniquity of the son: the righteousness of the righteous shall be upon him, and the wickedness of the wicked shall be upon him.† That verse also says that when you sin you will be the one punished, not somebody else for your sin. Original sin makes as much since as if I was sitting at home one evening and the police came over and arrested me because my aunt from Germany robbed a bank.   Ã‚  Ã‚  Ã‚  Ã‚  Here is a very clear contradiction. This concerns whether God repents or not. Num. 23:19 â€Å" God is not a man, that he should lie; neither the son of man, that he should repent. Biblical Errancy :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Biblical Errancy   Ã‚  Ã‚  Ã‚  Ã‚  People for years have been debating against each other to prove the Bible to be inherent or to be errant. Errancy is a deviation from the truth or what is right. There are many different types of errors expressed throughout the Bible such as transational errors, doctrinal errors and contradictions. How could any book be without error? That would be practically impossible, so in this paper I will prove the Bible to be very errant because of many facts shown.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  First, I am going to talk about one of the most important concepts in Christianity, original sin, which is the belief that all mankind has inherited a sinful nature brought about by Adam and Eve. In Romans 5:12 it says, â€Å" Wherefore, as by one man sin entered into the world, and death by sin; and so death passed upon all men, for that all have sinned.† Which means that since Adam sinned everybody else who lives on this Earth has sinned, because of him. Also, in Romans 5:19 it states, â€Å"For as one man’s disobedience many were made sinners†¦,† and in 1 Corinthians 15:22 it says, â€Å"For as in Adam all die,†¦Ã¢â‚¬  No reasoning can make an inherently unjust idea seem right. Punishing billions of people for the acts of one is not only inherently unfair; but also opposes other Bible verses such as: Deut. 24:16 â€Å"The fathers shall not be put to death for the children, neither shall the children be put t o death for the fathers every man shall be put to death for his own sin.† That verse says that you won’t be punished for somebody else’s sin. Also in Ezek. 18:20 states, â€Å" The soul that sinneth, it shall die. The son shall not bear the iniquity of the father, neither shall the father bear the iniquity of the son: the righteousness of the righteous shall be upon him, and the wickedness of the wicked shall be upon him.† That verse also says that when you sin you will be the one punished, not somebody else for your sin. Original sin makes as much since as if I was sitting at home one evening and the police came over and arrested me because my aunt from Germany robbed a bank.   Ã‚  Ã‚  Ã‚  Ã‚  Here is a very clear contradiction. This concerns whether God repents or not. Num. 23:19 â€Å" God is not a man, that he should lie; neither the son of man, that he should repent.

Art on Brown vs. Board Education Supreme Court decision :: Art Exhibit Race

Fifty years ago the state of our beautiful nation was quite different. The United States were not very united at all. Fifty years ago a court decision marked a change in society that Americans will experience forever. The Brown vs. Board Supreme Court decision gave the old ?separate but equal? laws the boot. It marked the start of integration of public schools and universities. The process was not a smooth one to say the least, yet American society as it stands today is a far more equal because of it. However close we may be to equal it still is not yet equal. Artists of late have been expressing their view of American culture in many different ways. A particular group of artists calls themselves Social Studies more than likely referring to their portrayal of American social issues. At Krannert Art Museum this year Social Studies put out their third exhibit featuring eight artists? works that provoke viewers to reflect on issues of identity, tolerance, equal rights, and integration as they apply to education now. When I walked in to the exhibit I noticed a very interesting portrait to begin with. It was five separate portraits of two women, one white, one black, both attempting to sit in the same chair. The title of the work was Plessy vs. Ferguson, in memory of the Supreme Court decision that made segregation legal. The separate part seemed to hold true but the equal part was far more than lacking. Most cases seemed to be that there wasn?t enough to separate hence the reason for the two women struggling over the same chair. This art took me awhile to understand because my brain had not been geared to what I was actually witnessing. It wasn?t until I sat down on a retro style couch resting on a beige shag carpet rug facing a silent movie projection. The obvious use of perspective in this art form helped me understand the side by side projection of two different family videos. One was footage from a Jewish family and the other was an African American family?s footage. Both of the videos depicted family gatherings for celebrations such as barbeques, birthday parties, trips to Disney World and religious holidays.

Uses of a College Education Essay -- University College Degree Purpose

Uses of a College Education Is there really a difference between common sense and book sense? In general, common sense is that sixth sense or that survival intuition that has been given to every animal on earth. Therefore, common sense is literally an instinct or an advanced understanding about one’s surroundings. Many people think of common sense as intuition or wisdom that comes from living a life that exposes one to many different experiences and circumstances. On the other hand, book sense can be derived from the same experiences and circumstances as common sense, but there is a difference. Book sense is learning and analyzing other people’s intuition or wisdom. Many of the courses we learn in college are not based on our individual experiences or circumstances. A college education comprises of other people’s insights, wisdom, and intuition about the world and how things work in this world. Many people believe that college is not for everyone. They believe that knowing and learning about life cannot be gained by reading books. In the meantime, there are many people who believe that college does prepare students for the real world. They believe college offers students valuable tools that will equip them for the real world. For instance, open classrooms where students can engage in stimulating conversations prepare students for professions that pay people who can think fast and come up with creative ideas for their companies. Moreover, professors assign homework, exams, and papers to stimulate thinking and prepare students for deadlines and job assignments. However, college may prepare students for the professional world, but does it really prepare students for the real world. The purpose of this essay is... ...s intuition and understanding of his surroundings could handle a CEO position with the added training of a college education. A commonplace is that the person last in his class in medical school is generally called a doctor. It is the experiences one goes through in college that prepares the students for the real world. Common sense and perseverance are more important than book sense. According on one philosopher, â€Å"it is a thousand times better to have common sense without an education than to have education without common sense.† A college education alone is not sufficient. Life experiences, perseverance, and common sense are proponents that many people believe they possess. However, a college education should refine these qualities. People should not dwell on book sense because a college education is nothing more than a refinement of everyday thinking.

Business Plan for Salon & Spa

Introduction People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U. S. census data place the salon and spa service industry at over $35 billion annually.And that figure doesn't include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional barbershops, hair salons and nail salons have experienced moderate growth, high end beauty salons and day spas have seen significant spikes of revenue in recent years. In the recent years, this business has seen redundant profits in Bangladesh . In this moment introduction of â€Å"Trendster† a full-service beauty salon to the Bangladeshi market is an exciting new development for us.Our Mission: â€Å"Trendster† is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Owners and source of finance â€Å"Trendster† is a partnership business owned by several owners. Ms. Farzin Ahmed, co-owner with Kabir ahmed, her husband, has worked in a prestigious, upscale salon in Gulshan, Dhaka for the past two years.Ms. Farzin has created a large client following through hard work and dedication. She and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Trendster is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.Address: The salon will be located at House 25, Road 5, Block A, Bashundhara Residential Area, Dhaka. The salon will utilize 1,540 square feet. The location is strategically situated on one of the high profile area, with easy access from all parts of town. Justification As we have said before, the owner has created a large client following through hard work and dedication. So, the rising demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential.Moreover, the salon business in Bangladesh is raising potential. The keys to success in our business are: * Location: Providing an easily accessible location for customers. * Environment: Providing an environment conducive to giving relaxing and professional service. * Convenience: Offering clients a wide range of services in one setting, and extended business hours. * Reputation: Reputation of the owner and other â€Å"beauticians† as providing superior personal service. Target Market: A target market is a specific, well-defined segment of consumers that a company plans to target with its products, services and marketing activities.Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets. The term â€Å"target audience† is a bit narrower; it refers specifically to the group of consumers targeted by advertisements. Now we are going to describe the segments of our salon’s target market: Category of segmentat ion: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation 4. Behavioral segmentation Geographic segmentation:City : Dhaka is the capital of Bangladesh . Gulshan , Banani, Baridhara , Uttara , Dhanmondi are most popular area in Bangladesh and most of the rich people are living in these areas. That is why, people of these areas are our target customers of Dhaka city. Other than Dhaka, we want to open some branches of our salon in other divisions where the market is promising, such as, Rajshahi, Chittagong and Sylhet. Because, a huge number of people of these cities are wealthy enough to bear the cost of spa services. Moreover, people of these areas are educated and style conscious.So, they deserve a spa shop where they can meet their demand. If we launch our Salon in those areas then it will carry a good profit that’s really the main cause. Another city, which will become another large market after Dhaka, is Cox’s bazar. No doubt, the long est sea-beach has a very large amount of foreigners who come to enjoy the holidays, must seek the heavenly pleasure of spa service. It will be our best chance to start our business there considering both local and foreign visitors comfort to enjoy the sea-sight with full satisfaction.And no doubt, a huge amount of profit will come from this target market for future. 2. Density: Certainly we are targeting the urban areas. No doubt, the poor and uneducated villagers will not agree for getting those benefits of spa and they also cannot bear the cost too. That is the main cause to target the urban area as a target market. Demographic segmentation: 1. Income: We want to give better service to the customer than the others. We will provide services to the people of different kinds of income.But the main condition will be the customer himself/herself must have that capacity to pay for the service. So, we have planned to make target customers those who are well-off to pay such as, middle and top level employees, business persons, university faculties etc. we are also offering reasonable price for the students whose income ranges 6000-12000 with discounts. 2. Education: Students of different universities who are fashion conscious are our target customers. We are offering discounts for the students. Now, it is not possible to target the students of whole Bangladesh, or outside the Dhaka city.In this respect, we are focusing on those who are near to our shop, such as, students of NSU, IUB, AIUB etc. it is sure that targeting this segment, we are going to get a huge number of customers who are students. 3. Age and education: Though our target market is different employees of good amount of income, business persons and students, but we cannot ignore others beside these customers who too take the services either only haircutting or spa service with barber services. The details of these customers, their potentials, occupations are stated below with target customers.Age| Occup ation| Details | Market potential| 5 to 12 (children)| Kindergarten students or primary students | Do not have so much knowledge on hair-stylingBirth rate in Bangladesh is increasing| Weak| 13 – 18 Teenagers| Secondary school students| Begin to follow the current trendStrict rules in secondary schoolSmall consumption power | Medium| 18 -25(young adults)| University students| Normally no rules restricting their hair style Have income sources because can be a home tutor or doing so work through internet like as free launching etc. Strong| 25 to 40 (mature adults )| Doctor , engineer, teacher, banker , marketing officer, business man ,| Do not communicate with customers Income sources | Medium | 40 -60(Middle aged adults )| Doctor, engineer, teacher, banker, marketing officer, business man. | Problems of having less hair Willing to pay more on hair treatment| Quite strong | Above 60(old aged adults)| N/A| Normally do not have so much hair| Weak| Psychographic segmentation: 1. Li festyle: From achievers and striver obviously it is possible to make good profit because they are really so careful about their lifestyle.But from the survivors the market potential is so weak that we were forced to target the achievers. 2. Social class: The upper class people is always careful about their life. So, it’s obvious that they will agree to spend much money if they get quality services. So from this segment our main target will be upper class people. The middle class people also careful about their hair and other elements of fashion, but not as the upper does. Behavioral segmentation: 1.Occasion: In Bangladesh Eid, Pahela Baishakh, puja, Valentine’s day are the occasions people celebrate with great joy. In this time we can give some special offers or discounts for the customer for building a good relationship with the customers. We will give same facility like as another salon like as ours but will give service lower rate than them for marriage ceremony occ asions. 2. Benefit: We will provide good quality products to give the service of the customer to attract them to this salon. If we do this then we will get some regular customers who will be profitable for us. User Status: We will provide discount for the regular and first time user that will help us to attract them to this salon which is essential to make good relation with the customers and to attract the customers for our salon. Positioning strategy: Positioning strategy is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer.Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service . A successful positioning concept must be developed and qualified before a â€Å"positioning statement† can be created. The positioning concept is shared with the target audience for feedback and optimization. Brand positioning process Effective Brand Positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value.It is important to note that â€Å"me too† brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s). Generally, the brand positioning process involves: 1. Identifying the business's direct competition (could include players that offer your product/service amongst a larger portfolio of solutions) 2. Understanding how each competitor is positioning their business today (e. g. laiming to be the fastest, cheapest, largest, the #1 provider, etc. ) 3. Documenting the provider's own positioning as it exists today (may not exist if startup business) 4. Comparing the company's positioning to its competitors' to identify viable areas for differentiation 5. Developing a distinctive, differentiating and value-based positioning concept 6. Creating a positioning statement with key messages and customer value propositions to be used for communications development across the variety of target audience touch points (advertising, media, PR, website, etc. )Product positioning process Generally, the product positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes (also called dimensions) that define the product ‘space' 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product's share of mind 5. Determine each product's current locati on in the product space 6. Determine the target market's preferred combination of attributes (referred to as an ideal vector) 7.Examine the fit between: * The position of your product * The position of the ideal vector Product Positioning for salon Product positioning refers to all â€Å"products and services,† not just the physical products that we use (and sell) in our spa. Product decisions include: * Brand * Quality * Styling * Safety * Packaging * Guarantees * Support Price Positioning for salon: Pricing spa products and services is a key element of the marketing mix. Pricing decisions influence all your other marketing decisions. Pricing decisions include: * Skim pricing (to maximize profits) Penetration pricing (quantity maximization) * Suggested retail price * Discounting * Bundling * Seasonal pricing We have considered the following: To maximize profits, should we price our services and to â€Å"skim the cream† off the top of the market, to those who are less â€Å"price sensitive†? Will our target customers support that strategy? Will we and our employees be better served if we keep prices low, to reach a broader market? Will we sell at (or below) suggested retail price? Will we offer discounts by bundling products and services? Do we run seasonal promotions?When clients buy spa packages, do we offer discounts on products and/or future services. Selecting an overall positioning strategy : Consumers typically chose products and service that give them the greatest value. Marketers want to position their brands on the key benefits that they offer relative to competing brands. The full positioning of brand is called the brands value proposition the full mix of benefits upon which the brand is positioned. More for more: â€Å"More for more† positioning involves providing the most upscale product or service and charging a higher price to cover the highest cost.Black cut hair salon, so much included instrument. Each claims superi or quality, durability, performance, or style and change a price to much. Not only is the marketing offers high in quality. It also offers prestige to the customer. It symbolizes status and a loftier lifestyle. Often the price difference exceeds the actual incrementing quality. In general , companies should be on the lookout for opportunities to introduce a much-more-for-much-more brand in any underdeveloped product or service category yet more-for-more brands can be vulnerable.More for the same: Hair salon can attack a competitors more for more positioning by in traducing a brand offering comparable quality but at a lower price. Black cut hair salon its Lexus line with a â€Å"more for the same† value proposition. The same for less: offering â€Å"the same for less† can be powerful value proposition everyone likes a good deal. For example ,fair and care salon offers equivalent service at a lower price for performance . Discount stores such as spa service. Less for muc h less: A market almost always exist for products that offer less therefore cost loss.Few people need , want , or can afford â€Å"the very best† in everything they buy. In many cases , consumers will gladly settle for less than optimal performance or give up some of the bells and whistles in exchange for low price . â€Å"less-for-much-less† positioning involves meting consumers lower performance or quality requirements at a much lower price. For example fair care hair salon general stores offer more affordable goods at very low price. More for less: of course, the winning value proposition would be the offer â€Å"More for less†. Many salon claim to do this.For example, fair and care salon claims to have better products and lower prices for a given level of performance. In the short run , some companies can actually achieve such lofty positions. Yet in the long run, companies will find it very difficult to sustain such best –of-both positioning. Offerin g more usually costs more , making it difficult to deliver on the â€Å"for less† promise. Fair and care salon that try to deliver both may lose out to more – focused competitors. The important thing is that each company must develop its own positioning strategy, one that makes it special to its target consumers.Offering only â€Å"the same for the same† provides no competitive advantages . leaving the firm in the middle of the pack . salon offerings one of the three losing value propositions_ â€Å"the same for more,† â€Å"less for more†, â€Å"less for the same†_ will inevitably fail. Here, customers soon realize that they’ve been underserved , tell others and abandon the brand. Positioning statement: Company and brand positioning should be summed up in a positioning statement. The statement should follow this form: To target segment and need our brand is concept that point of difference.The positioning first states the product mem bership in a category (spa or salon business) and then shows its point of difference from other members in category has more salon. Placing a brand in a specific category suggests similarities that it might share with other products in category but the case for the brand in a surprisingly different category. Differentiation Strategies of Salon Differentiation Strategies This strategy involves selecting one or more criteria used by buyers in a market – and then positioning the business uniquely to meet those criteria.This strategy is usually associated with charging a premium price for the product – often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. Top of Form * Complementary Services: This will encourage additi onal customer purchases. For example, If you offer facials, offer a free make up consult with every facial.Customers who like to pamper themselves will appreciate the additional offers and your salon will make more money. * Products: Sell products that relate to the services you offer. For example if you offer braiding, you can sell hair maintenance product such as braid spray, hair food e. t. c. You could also create your own product; you could have different beauty services put together as a package deal. * Atmosphere: Create an atmosphere in your beauty salon that allows you to charge a premium price for your services. For example, make your beauty salon feel like a spa with, soothing music and soft lighting.When customers feel rejuvenated and look great after they leave your salon, they will pay more and return more frequently. * Target group: Differentiate your beauty salon from your competitors. For example, if your primary competitor focuses on high-end appointment-based clie nts, you should focus on basic services and walk-in clients. On the other hand, you could offer services that are not available at your competitor's salon. If your competitor only offers hair services, you should offer nail services, facials and makeup services. Strategy – Differentiation FocusIn the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments. The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants – in other words that there is a valid basis for differentiation – and that existing competitor products are not meeting those needs and wants.Strategy – Cost Focus Here a business seeks a lower-cost advantage in just on or a small number of market segments. The product will be basic – perhaps a similar product to the higher-priced and featured market leader, but acceptable to sufficient consumers. Such products are often called â€Å"me-tool’s product differentiation (also known simply as â€Å"differentiation†) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings.Rationale Differentiation can be a source of competitive advantage. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product a nd create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers .The term unique selling proposition refers to advertising to communicate a product's differentiation. * Ignorance of buyers regarding the essential characteristics and qualities of goods they are purchasing * Sales promotion activities of sellers and, in particular, advertising * Differences in availability (e. g. timing and location). Marketing mix: Marketing mix is the set of controllable tactical marketing tool- product, price, place and promotion- that the firm blends to produce the response it wants in the target market. The marketing mix is everything we can do to influence the demand for our service.The four groups of variables known as â€Å"the 4 Ps†: product, price, place, promotion. The marketing mix of our salon is stated below: Product: Product is actually the services we will provide to the target customers in our salon. There are different ty pes of services in our salon starting from hair cutting of male and female, hair coloring service, skin care treatment, different types of massages to sooth the people from different types of pressures and other different kinds of salon and spa services. All these services are to be given with great care keeping the customers satisfaction in the mind.In the following, the list of services is given: Salon and Spa Services:Hair Salon Business Services:? Haircuts, styling and trims. ? Hair coloring and highlights ? Hair and scalp treatments. ? Hair shampoo and conditioning. ? Hair relaxers and perms. ? Hair curling, reconstructing and waving Nail Salon Business Services:? Manicures. ? Pedicures. ? Nail polish. ? Nail repair and sculpting. ? Hand conditioning. Day Spa and Beauty Business Services:? Body scrubs. ? Body wrapping and herbal wraps. ? Massage and aromatherapy. ? Hot stone therapy. ? Acupuncture and Reflexology. ? Derma abrasion. ? Anti-aging. Facials. ? Makeup and makeovers. ? Skin cleansing and care. ? Body waxing.? Polishing, buffing and bronzing. ? Tanning. ? Piercing. | Salon and Spa Products:Hair Salon Products:? Shampoos. ? Conditioners. ? Extra hair treatment. ? Pre-styling products. ? Hair styling products. ? Hair finishes. ? Brushes and hair tools. Skin Care, Nail and Beauty Products:? Face skin care products. ? Body skin care products. ? Makeup. ? Makeup tools. ? Nail polish products. ? Nail finish products. ? Nail tools. ? Perfumes. ? Bed and bath products. | The list tells that how our shop is and how its work quality will be.Price: Now, we will discuss about the second variable of marketing mix of our shop. In every business farm, one of the major activities is to set price of the services. The price must be fair and within the budget of the people. Also, it is also important to set price in such a way that, a farm can attend its profit. So, we have tried our best to set a fair price which meets the customer vale and our profits. The price list of our services is given below: Service providing Price (BDT) Hair Salon Business Services:Haircuts, styling and trims. 200 Hair coloring and highlights 350 Hair and scalp treatments. 500 Hair shampoo and conditioning 350 Hair relaxers and perms 400 Hair curling, reconstructing and waving 400 Shaving (foam) 100 Shaving (gel) 150Day Spa and Beauty Business Services: Body scrubs 1000/hr Body wrapping and herbal wraps 1000/hr Massage and aromatherapy 000/hr Hot stone therapy 1000/hr Facials (Men) 600 Facials (woman) 1000 Makeup and makeovers 2000-3000 Skin cleansing and care 800 Body waxing 500 Polishing, buffing and bronzing 800 Nail Salon Business Services: Manicures 500 Pedicures 500 Nail polish 200 Nail repair and sculpting 200 Hand conditioning 300Place: Place include the farm’s activity that makes the service available to the target customers. Place must be a suitable site or location where people can easily get access without any hazards. Since, we are new i n the salon market service and also in introduction stage, so it is actually not possible for us to open more than one branch in the city. Certainly our target market is the people of Dhaka and our shop will also be in Dhaka, but it seemed a great hectic job for us to find out a suitable place to open the salon. We thought, since Persona has its branch in Gulshan, Banani and Uttara, it will not be profitable for us to open a new salon and spa business in those busy and royal areas.But there is a place where Persona still did not open their branch. The place is Bashundhara Residential Area. So, this was the best chance for us to open and grab a whole market of Bashundhara where different University students, business persons, employees of different big corporate giants live. Promotional strategy 1. Stealth marketing: Viral marketing is used to build brand awareness. Viral marketing is done through Facebook, twitter and other different blogs. 2. Referral program: Referral program is a very powerful word of mouth advertising and more believable than any other form of endorsement. It is done mainly by endorsements or reference. Reference can come from friends and clients.The most powerful recommendation is the recommendation of clients who will tell to his/her friends about the service we will provide him/her. For this reason, we have to identify those people who can influence our target market and get them endorse our service. 3. Telephone marketing: Everything should be about increasing perceived value of the service in the eyes of the clients. Now the question arise how telephone marketing helps us? Every single contact clients has with the business forms a perception, either good or bad. In telephone marketing, we have to call our clients and let them know about our new promotions. Not only that, we have to ask them questions that what he/she thinks about our service according.Another part of telephone marketing is, if the clients ask us about any problems and solutions, then we will solve the problems by providing them guidelines. 4. Keep in touch: It will be very important for our business to give emphasis the existing clients and customers. For this, we have to maintain a good relationship by remaining in touch with them. We can be in touch with them by sending promotional materials, greeting cards, birthday wishes and by e-mails. E-mail marketing is highly effective to build and maintain relationship with existing customers and also to build loyalty and trust. 5. The power of free: The customers who regularly take the service of salon and spa, mainly they get some gifts from the salon. But as we are new in the market, we are giving gifts to the customers from now.Those who would have already arrived to us for taking our service more than three times, we will actually offering them different kinds of gifts. The gifts are cosmetics, skin care products, hair care products, salon voucher, product samples etc. this system is called Ã¢â‚¬Ë œGifts with purchase (GWP). ’ 6. Perform SWOT analysis: SWOT analysis too plays a great role in promotion. SWOT analysis helps to know which are our strengths, our weakness, and what is our opportunities and threats and considering these four variables, to check and analyze our strengths, weakness, threats and opportunities. By researching these four, we can promote our business easily with practical logics.Our strengths are, we are placing our business in such a place where there is no salon and spa which can provide the services as we are providing. Not only that, we are charging comparatively cheaper than other salon and spa shops in Dhaka city with qualified manpower. By doing our SWOT analysis, we got some weakness in our business which is not surprising because, we are new in the market and weakness will be there. These weakness are since we are new, we don’t have that much manpower, but the good news is that the existing manpower are as good as other reputed sal ons and spas. Another weakness is we cannot charge more than other salons and spas in our every service since we are still in introducing stage and people are lacking about our brand.Our management is not consists of experts like persona or women world, the employees are still learning, so it is sure that we have to wait for a long time to take our salon in the top. We have got huge opportunity to take ourselves in a class of reputed salon and spa shop. Salon and spa shop market is not that much widespread in our country, only in Dhaka there are some spa shops and in Chittagong too, there are may be 2 or 3 salon and spa shops, but those are very costly, actually located in five star hotels. In other cities, there are no salon and spa shops. So we can extend our business throughout Bangladesh and can create an opportunity for those people who cannot afford the huge cost of salon and spas and we can increase our brand image.There are some threats for us in this market. We are not thin king that we will be dissolved in this market, but there is a threat of not reaching in our vision. Because other salon and spa like Persona, Women’s World are so popular, strong and wide that, we may remain under them, ie, the competition is intense though the competitors are small in number. Another thing is that since our services are cheaper than others, so we may face losses in first few years which may create problems for us to attain a good return on investments (ROI). However, we are confident that despite weakness and threats, we will be the best salon and spa service institution in Bangladesh. Advertising mediaMedia is the most important medium of conveying the messages to the people. people come to know about a product or service at first through media. So media plays a big role in a product or service development. We considered some major steps in selecting advertising media. These major steps are: 1. Deciding on reach, frequencies and impact. 2. Choosing among ma jor media types. 3. Selecting specific media vehicle and 1. Deciding on reach, frequencies and impact: To select the media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives. We are not unaware of this fact. So we also decided on reach, frequency and impact.Reach is the measure of percentage of people in the target market who are exposed to the advertisement campaign during a given period of time. Frequency is a measure of how many times the average person of the target market is exposed to the message. The media impact states whether our advertisements are of that quality which can attract person or convince a person to come in our salon. 2. Choosing among major media types: We had to see advantages and limitations each and every media types when we had to select the medium. We have chosen those mediums that effectively and efficiently present the advertising message to target customers within our budget. Thus we considered the mediums i mpact, effectiveness and cost. The mediums are: 1.Newspaper: Advantages are flexibility, timeliness, can cover the local market very well and high believability. The limitations are, short life, where people can surely forget about the promotions. 2. The internet: High selectivity, low cost, immediacy, interactive capabilities are advantages. Limitations include relatively low impact than the television. 3. Direct mails: High audience selectivity, flexibility, no advertisement competition etc. limitations include relatively high cost exposure, â€Å"junk mail† image. 4. Magazines: High geographic and demographic selectivity, long life and good pass-along readership. 5. Billboards: Flexibility, high repeat exposure, low cost, low message competition, good positional selectivity.Limitations are little audience selectivity. Selecting specific media vehicles: Since it is important to select the best medium, it is also necessary which brand or vehicle in that medium will gain the attention of the people. The media vehicle makes the product or service believable to the customers; certainly that vehicle does which has huge popularity, good reputations. As newspaper is the medium, we have planned to put our advertisements in the most popular newspaper which is sold in the highest numbers and which is also holds the position of no. 1 in presenting reliable newspaper and magazines. The Daily Prothom Alo and The Daily Star. People will surely response.In the internet, we are mainly targeting to put our advertisements in Facebook. Since Facebook is very popular social networking site and also more used than Twitter and other social blogs, so people will come to know about our service easily. Competitors Analysis: In salon and spa marketing, though the competitors are few in number, but the competition is still high. This is because of the brand image of the competitors. People trust them and easily convinced by their offers. People don not hesitate to take their se rvices despite knowing that they will charge high. Competitors like Persona, Women’s World, Studio Menz did not create their brand image in one day.They did it with hard labor and patience, providing high quality service by qualified men power. They charge high too for the services they provides. A short price list is given below: Service| Competitors (BDT)| Trendster (BDT)| Haircut | 300-600| 100-200| Hair color and treatment| 500-1000| 200-500| Makeovers | 3000-6000| 2000-3000| Facials | 800-1500| 600-1000| Nail treatments| 300- 700| 300-500| Aroma therapy| 1000-1500| 800-1000| Other spa services| 1000-10000| 800-2500| So these are the competitors price list differs from us. Though it looks that, we are better than us in respect of pricing, but there are some things which make them better than us.In the following, the points are given: 1. Our competitors like Persona, studio menz have more qualified manpower than us. 2. Their target market is stronger than us. 3. They have more than 3 branches in the Dhaka city, even some of them has outside of Dhaka. 4. Their ROI is surely better, and they earn good amount of profits. 5. They placed their shops in the suitable places where people can comfortably access. 6. The most important factor is that, they have a very strong brand image, for eg: Persona. If we have to sustain in the market and create a brand image of our own, then we must do whatever our competitors are doing and try to do better than them.Our competitors are strong and popular among the people, but we are also determined to be like them and within few years, we will be at the same shoulder height. Conclusion: So, after seeing all the relevant factors, we can say that, Trendster will be one of the leading salon and spa business holder in Bangladesh. Our strategy, considering the fact that we are in introducing stage, is right and practical. Though in the initial stage it is not possible to gain profit, even it is not possible to flourish the bu siness like Persona as it is now in. Everything needs time to get set, so as our business. We need time to get set ourselves in the market. As time will gradually pass, we will be near to our goal if we remain on the right track.