Different styles of leadership have become evident through time Essay

Different styles of leadership have become evident through time between the two genders - Essay Example However, these differences also serve to create variations in the manner of leadership and management within the organization. Different styles of leadership have become evident through time between the two genders. Therefore, the question that begs to be answered is whether a relationship exists between gender and styles of leadership adopted by managers within formal organizations? If so, to what extent do the personality differences impact in the choice of a leadership style as well as sustaining its use through a finite period of time? This does not imply that there is a certain optimal leadership style that appeals most to a given gender. Certainly not; there lacks consensus that one leadership style is most effective although there is evidence through research that demonstrates a sharing of common characteristics and preferences by those in leadership positions, which tends to exerts pressure upon those who are different (Carpenter & Sanders, 2006). This proposal examines the l eadership characteristics and preferences in relation to gender. ... n for the firm, communicating this vision with both depth and clarity to other members of the organization and directing and sustaining their concerted efforts towards the attainment of this vision. During the early periods of the industrial revolution, leadership was focussed on primarily ensuring profitability for the organization. This approach favoured poor governance structures and often led to gross misconduct and abuse of managerial authority by those in managerial capacities. Modern leadership utilizes the wide berth of theoretical models that have been developed and tested through time. Management’s leadership function also takes cognisance of emergent concerns and issues such as ethics and corporate social responsibility, in addition to an emphasis of core principles of accountability, responsibility and fairness (Dyck & Neubert, 2008). Is there a better leader in men than women or vice versa? This has been a source of intense controversy and much interest of most th eorists and managers alike. There have been two approaches to this fundamental question in management: Firstly, that men and women fundamentally differ in the way they lead others within an organization (Carpenter & Sanders, 2006). Secondly, and which is the widely accepted position by most social scientists is that there are relatively no significant differences in how men and women lead given a controlled environment (Dubrin, 2009). Those who subscribe to the former school of thought, mostly attribute this difference to the â€Å"female voice†. This has, however, been overlooked by most mainstream researchers. Empirical research into these approaches has only served to further the controversy and confusion in this managerial area. Studies carried out between 1961 and 1987 have been cited by

Environmental Issues Essay Example | Topics and Well Written Essays - 1250 words - 4

Environmental Issues - Essay Example Roberts who believes that the hazards of DDT are misrepresented by the activists while in fact it proves to have saved the lives of many. Three Main areas of Disagreement between Anne Platt McGinn and Donald R. Roberts are as follows - McGinn states that the toxic DDT should only be used in an emergency to treat diseases while more environmentally friendly methods such as bed-nets, anti-malarial drugs, improving living conditions and eradication of insect breeding sites should be used. Roberts claims that the steps to eradicate Malaria by proper drains and larviciding only happen in principal cities, while the mainly affected rural areas remain vulnerable. McGinn claims that insects became resistant to DDT when ingested while Roberts claims that DDT acts only as a repellant. McGinn says ‘In order to control a disease, why should we poison our soils, our waters and ourselves?’ (Pg.289) Donald reacts by stating Science Magazine that species did not go extinct and DDT level s had declined after its use was stopped. DDT only reaches a concentration in water of 1.2 parts per billion, so the claim that it causes the death of algae is false. Birds and sea lions have not declined due to DDT as claimed, while in reality statistics have proven their increase during the use of DDT. c) After a lot of research done on the subject, I comply with the Donald’s ideology and therefore prefer the use of DDT to save humans because all other claims against DDT have no solid proof of its dangers. ISSUE 17 – Environmental Hormone Mimics a) Environmental Hormone Mimics are ‘Xenobiotic’ chemicals that have been found to mimic or disrupt the reproductive hormones such as estrogen. These chemicals are known to alter the reproduction of wildlife along with creating severe health problems like cancer in humans. The controversy is whether these claims are true or are magnified falsifications. b) According to Professor of Biological Sciences, Michele Tr ankina, ‘hormone mimics’ disrupt ‘everything from fish gender to human fertility’ (World & I Journal, 2001) (Easton, 2011, Pg.319) while Michael Gough, a biologist argues that these claims are only supported by â€Å"junk science†. (Endocrine Disrupters,Politics,Pesticides, the Cost of Food and Health, " , 1997) Michele Trankina states that there has been a radical decrease in ‘sperm count’, an increase in testicular cancer and defective genetalia in men due to this. Gough states that these claims ‘fell apart’ when scientists found large geographical variations in sperm counts that did not change over time. Trankina points out to the increase in breast cancer in women as a result of exposure to the hormone mimics, while Michael Gough dismisses these claims by stating that there was no proven evidence to any of these claims even though many researches had been carried out. Puberty in girls has decreased from the age 12 and 13 to 7 years of age due to exposure to xenoestrogens in water, food, creams and plastics according to Trankina. But Gough states that results of the Tulane paper researched by Dr. McLachlan himself on the toxicity levels of pesticides came back as negative. c) Due to lack of evidence and proof on the role of hormone mimics in the environment, I support Gough’

Shot answer Essay Example | Topics and Well Written Essays - 1000 words

Shot answer - Essay Example Even invalid arguments can conclude something that is technically valid. If stated simply, all sound arguments are also valid arguments but not all the valid ones are sound. A sound argument comprises of reasons that are all valid and have true premises. However, a valid argument is simply a deductive analysis and may sometimes be based on invalid reasoning. John Wisdom believes the religion is more of a feeling related to the working of the universe while science is an explanation. He says that explanations can never be on the basis of what someone feels. Thus, he calls the two of them different. In contrast, Einstein believes the science and religion are interlinked and the religious attitude is the best motivation for people to carry on with the scientific research. That is why the best philosophers are the ones who understand the religion before they turn towards the field of science. Thus, he is of the opinion that the two can work together very well. There are three different kinds of arguments present. The first is the theism that says that there are enough evidences present around us to believe in existence of the gods. Secondly, there is atheism which says that there are countless evidences present for believing in the non-existence of god. Lastly, there is agnosticism which suggests that the evidences present are insufficient to support neither theism nor atheism. Anselm argues that he understands God to be a supreme being and that there is no possible force greater than God’s in this universe. However, he says that if the existence of God was only in the mind, then any being found in reality is surely to have greater power over the God who is only a figment of imagination. However, if we believe that there can be God is the greatest being then we must also believe that it exists as well. He objects that if Anselm’s argument is to be considered and accepted, then all other sound

Process vs Product Drama in Education Essay Example | Topics and Well Written Essays - 3750 words

Process vs Product Drama in Education - Essay Example This research will begin with the statement that the concepts of Process vs. Product Drama in education are eloquently and meaningfully described in detail by numerous theorists and educational drama practitioners. From Way to Heathcote to O’Toole, process and product drama are explored in order to explain intrinsic freedoms of expression of the process and meaningful designs/constructs of product and/or performance. Authors and educational drama practitioners Gustave J. Weltsek-Medina, Ph.D., Adam Blatner, MD, and Daniel Weiner, Ph.D. have written a stimulating account of the debatable, dialectic, dramatic concepts in â€Å"Interactive and Improvisational Drama; Varieties of Applied Theatre and Performance. An excerpt from the book defines Process Drama in the thought-provoking Chapter 9: Process Drama in Education: Explaining its Methods. â€Å"When one engages in Process Drama, the potential exists for a heightened sense of self-reflexivity. Process Drama is foremost a si tuation immersed in experiential knowledge and an experience of Living Through. Individual freedom is allowed to, not only explore ideas but to also provide the space to explore ideologies. A participant must reflect upon fictional situations and tap into her or his own set of social signifiers as a means to interpret the moment. The creation of the moment rests upon the immediate experiences of those involved as they reflect, act, and interact with one another as they live with and through the fictional moment†¦Ã¢â‚¬ 

Meaning of meme an eipiphiny Essay Example for Free

Meaning of meme an eipiphiny Essay The word mehme means; m-meaning, e-emotional, h-humanistic, m- methodical e- experience. It is a rhyme of ‘meme’. On the other hand, that worked ‘Eipiphiny’ is corrupted from the word ‘epiphany’. Epiphany means (a) ‘a sudden manifestation or perception of the essential nature or meaning of something’ (b) ‘an intuitive grasp of reality through an event usually simple and striking’,’ an illuminating discovery, realization or disclosure’ (c) ‘a revealing scene or moment’ Eipiphiny represents ‘stochastic / mathematical epiphany. ’ Its components are mathematical constants, ‘e’, ‘pi’, ‘phi’ and non- existent number ‘I’ which if not discovered the world today may be non-existant. ‘e’ and ‘I’, represent ‘emotional intelligence’, which is of importance when discussing our mission. (Richard, 1990) The kind of cultural value changes that would be necessary for this evolution of value memes to occur may be having nothing to do with meme. Cultural change is all about being dynamic to meet the changing demands of society. The ability to learn new tricks will enhance cultural change. It will assist us appreciate each others culture and be accommodative of new ideas technological advancement, change of styles and fashion, new economic trends as well. Meme may not be practical in the modern world. A good environment of acquire, ideas is where an individual is not tied down to unimportant procedures but where he is left to pursue what they are motivated to do. To fit in the changing world, it is mandatory to keep abreast with the latest in technology and set realistic and achievable goals or aims. KOZOL’S ‘SAVAGE INEQUALITIES’ The book ‘Savage Inequalities’ was written in 1991 by Kozol Jonathan. The book talks about education gaps between institutions or schools where different classes and races exist. His views are based on observations he made in the system of public schools of Washington D. C. , Camden, Chicago and New York City. These observations were taken in school, which have the lowest spending (per capital) on student and those which have highest spending. Kozol has given some factors, which have contributed to poor education system for instance lack of basic tools for teaching, understaffed environment, congestion and poor sanitation. The worst hit is the minorities who are usually allocated the lowest budgets annually. This is done without considering that the people who live in extreme poverty with school district are taxed highly. Cited in his book, are the cases, which are filed against such poor schools. The districts affected are Jersey City, Camden, Orange and Irvington. The judges no longer adhere to the law of state but instead they side with concerned locals and children. Kozol also compares the present conditions that minorities are supposed to learn in. There are other historical cases that he mentions whereby the results are not just system of funds in terms of taxation and distribution. Another serious problem mentioned in his book is racial segregation in the education system of America. This problem is heightened by the inequalities, which are obvious in the distribution of funds, which are collected via property taxes. Some historical cases are Plessy vs Fergusson and Board of Education vs Brown, Bradley vs. , Miliken and Rodriguez, vs. , San Antonio. The poor education system has been in America for too long and yet only the minorities are affected. The length of time within which these policies have been practiced has made it to become part of their education system,. To some extent, this form of system can be related to ‘meme’. The Oxford English dictionary describes it as a self-replicating element of culture, passed on by imitation’. Going by this definition we can conclude that the poor education system has replicated itself over time and has become part of their culture. JOHATHAH KOZOL Kozol, was born on 5th September 1936 in Massachusetts Boston. He is an educator, a non-fiction writer and activist. He is well known for books on public education in U. S. Kozol graduated in 1954 in Greenough and in 1958 at Harvard University with English Literature degree. Kozol received Rhodes scholarship to join Magdalon College. For some reasons, he could not complete the leadership since he traveled to Paris because he wanted to start writing a novel,. It took Kozol four years writing ‘The Fume of Poppies’, a fiction book. Jonathan has also held 2 Guggenheim Fellowship and has been a Rockefeller foundation Fellow. He has also been involved in social psychology field. Currently he is on the Editorial Board of Greater Good Magazine. Kozol has been very active in propagating for public education that is fully integrated in the U.S He has never ceased to condemn education inequalities and has spoken unrelentingly regarding segregation of Hispanic and black children from children by the white in public schools which are segregated. Jonathan’s argues form an ethical point of view and he makes heavy comparisons between poor schools and rich schools. Particularly, he makes an analysis of the money that is spent on each child. He discovers that per child spending annually is very high, that is, they pay a figure that is slightly above $20,000 every year for every child in a district. His question is whether it is fair that a person’s place of birth should be a determinant on a person’s quality of education. He has shown deep commitment towards improvement of American public schools and has therefore founded and is in charge of a non-profit Education Action. His group is devoted to organize teachers all over the country who may be interested to push back Supreme Court decisions against NCLB, and assist in making an excellent, single and unified system in all public schools in America. (Jonathan, 1992). Dawkins has used ‘meme’ to signify a cultural entity, for example an idea, a song or religion that can be considered as a replicator by an observer. In his hypothesis, he indicated that it was possible for people to look at numerous cultural entities as copiers or replicators. They generally make copies via exposure to human beings, who evolved efficiently though not perfectly in terms of behaviour and information. It is not common for memes to be perfectly copied. They might become combined, refined or modified with different ideas, which results to other new memes. The new memes may prove to be efficient in replicating than those that preceded them. This provides a framework for cultural evolution hypothesis, which is analogous to biological evolution of genes. CRITICISMS OF DAWKINS THEORY (SOCIOCULTURAL) The contemporarily sociocultural evolution has rejected a big part of ‘classical social evolution’. This is due to a number of theoretical setbacks. Firstly, the theory was believed to be ethnocentric (makes heavy judgments on various societies, and favours western civilization. Secondly it made a general assumption that all cultures must have same goals and must also progress the same way. Thirdly his theory-equated materials culture for example, cities and technologies with civilization. Fourthly, it also equated fitness/progress with evolution. This was based on gross misunderstanding of theory evolution. Lastly, the evidence produced contradicts the theory. Many primitive societies are believed to be more democratic, peaceful and equitable as compared to many contemporary societies. They are also regarded as healthier in terms of ecology and diet. The social evolution is classified as a science theory. It has been used to give support to unjust social practices believed to be racist especially slavery, colonialism and unbalanced conditions of economy which are present in the industrialized Europe. Darwinism social theory is very much criticized since it was responsible for some philosophies, which were used by Nazis. (Jonathan, 1992). EFFECTS OF EVOLUTIONARY THEORY The thought of evolution has brought about considerable social effects. With the development of scientific theories, most explanations have displaced some alternatives, which have been widely held. Since evolution theory includes explanations of origins of humanity, it has great impact on the societies of humans. (Jobson, 1998) Evolution of culture has punctuated equilibrium, which was developed by Gould and Eldredge for evolution that is biological. According to Bloomfield, most human societies have equilibrium, which is punctuated. This would first mean a society, which is stable and a transition, which results to a stable society that is more complex. The human society status is pegged on food production productivity. Deevey reported that food productivity does not change much of stable societies but it increases during transitions. CONCLUSION Some scholars have harshly criticized Dawkin’s theory of ‘selfish Genes’. His theory is being described as absurd and it is even more difficult for a person to know where to begin criticizing his concept. The idea that the idea of selfish gene is discredited however is foolish, since his concept has received a lot of acknowledgement on its anniversary 30 years after its publication. We might be hoping too much that a person has the ability to come up with an argument touching on our lives or say something that proves he has an understanding of the framework of the selfish gene. We can only take his explanation for it. Rmj, brought forward some arguments against The Selfish Gene. He argues that Dawkins lacks understanding of religion, philosophy of religion and theology. In his book, Dawkins does not refer to any religion philosopher. This generally shows his deliberate ignorance of his topic. Other people have strongly supported the ‘selfish gene theory’. An Indian Bay states that we basically are selfish. We would not survive if we were not selfish. It is selfishness that gives us the desire to survive. The truth is genes could be selfish but human beings have gradually evolved to become social. Currently, Darwinian’s view incorporates an understanding and states cooperation are part and parcel of the genetic heritage. REFERENCES Jonathan, K (1992) Savage Inequalities: Children in America’s schools, Harper Perennial Library, US. Jonathan, K (1982) Alternative schools: A guide for Educators and parents, Harper Perennial Library, U. S. Jobson, C (1998) Our Genes Excel Publishers, Canada. Richard, D(1990) The selfish Gene, 2nd ed. Oxford University Press. US.

Development of App for Gaming

Development of App for Gaming Chapter 4 RESULTS AND DISCUSSION This section will demonstrate the after effects of distinctive devices utilized as a part of presentation, investigation and understanding of the outcome in assessment. Tables are likewise included in the section for effortlessly comprehension of the contrast between the current and the proposed programming. 1. Entities used in the proposed software An entity is a thing of enthusiasm to an association about which information is to be held. In a business for instance, substances would be things, for example, a client, a representative, or thing of stock. Each of these substances have what are portrayed as Attributes. Table 2 Input variables in the Main Menu Screen The table above shows the entities used in the proposed software. The proponent researched about the component of a game, this entities were all used by RPG games. 2. Design Consideration of Piratescape There are design considerations that are needed to be followed on building the Piratescape. Some of these are Algorithm, Data Structure, Architectural Design, and System Design. a. Algorithm Figure 4 Implementation of Touch Screen Based Application Algorithm The program shown in Figure 4 implements the Touch Screen Based Application Algorithm. In spite of the fact that this calculation it can distinguish the vicinity and area of a touch inside the presentation zone. Figure 5 Projection Matrix Algorithm The projection matrix algorithm was used on the software to show the Perspective on 3d world it is distance of object on the player’s character. Orthographic projection (or orthogonal projection) is a method for speaking to a three-dimensional protest in two measurements. It is a type of parallel projection, where all the projection lines are orthogonal to the projection plane, bringing about every plane of the scene showing up in relative change on the review surface. Figure 6 Mipmap Filtering Algorithm In 3D computer graphics, mipmaps are pre-calculated, enhanced grouping of surfaces that go with a principle surface, each of which is a continuously lower determination representation of the same picture. The tallness and width of every picture, or level, in the mipmap is a force of two littler than the past level. b. Data Structure Figure 7 Multi-Dimensional Array Array. It is utilized to indicate a variable that can be filed. One dimensional show is an organized gathering of segments that can be gotten to independently by indicating the position of a part with a solitary listed quality. The information of the same sort and same degree then its ideal to store it in a cluster. A show can hold any kind of information and can have multidimensional. For getting to components of cluster, list is generally utilized. Multi-dimensional clusters are typically spoken to consecutively segment approach on paper, and the terms of lines and segments are utilized as a part of registering. In Piratescape, multi-dimensional array is used for the assigning every value on index in Tile Map System. A typical tile map consists of a multi-dimensional array/matrix containing references to a tile object. Every index holds information such as the type of terrain, if it is possible to walk on it. Figure 8 Implementation of Multi-Dimensional Array in Coordinates Figure 5 shows the use of multi-dimensional array in coordinates. A common tile map consist of a multi-dimensional array/matrix containing references to a tile object. This tile article holds the data, for example, the sort of landscape, in the event that it is conceivable to stroll on it. c. Code Optimization Code optimization is a procedure where the projects source code is advanced for the projects execution and ease of use. Code optimization likewise includes the utilization of standards and calculations to program code with the objective of making it quicker, littler, more proficient, et cetera. Table 3 Quality Assurance Checklist Criteria Total Total (Yes) (No) Table 3 represents the result of the inspection from the white box testing. All the 11 classes and 73 methods on the Quality Assurance Checklist, have passed the inspections. These methods were written well and this is because the software was written with the knowledge of code optimization so the standards of the criteria were targeted immediately during the development of this program. Table 4 The table above shows the number of line of codes of all the each method within every class. Only the handle and together with the character render method has a long code because of directions given on its character movement and the accuracy of the d-pad to its movement. Table 5 Table ? presents the number of conditions that the methods contained within the program which all had minimum occurrences. Fault Density This is the number of faults or errors that are found and will be given a ratio from a certain number of codes. The program passed the criterion because the program’s codes were written with knowledge about quality assurance and code optimization, so there were post fixes upon coding before the white box testing was conducted. d. Architectural Design A UML (Unified Modeling Language) is utilized to indicate, envision, alter, build, and archive the antiques of an article situated programming concentrated framework being worked on. UML is utilized as a part of request to demonstrate the design outline of the proposed programming. Use-case Diagram. It gives a premise of correspondence between end-clients and engineers in the arranging of the product venture. The diagram below shows the use-case diagram of the Piratescape. Figure 9 Use-Case Diagram of Piratescape The researcher used a Use-Case Diagram to understand the flow of the program development. A Use-Case Diagram can portray the different types of users of a system and the various ways that they interact with the system. Activity Diagram. It demonstrates the stream of control that can be utilized as outline for investigation and rationale technique. Figure 10 Activity Diagram of Piratescape The researcher has provided the activity diagram for better understanding of the user. The figure activity diagram of Piratescape show the user will load the main menu and choose a button such as play, and exit button. Figure 10 shows that the user will load the main menu and can choose button such as start, and exit button. When the user chooses start button, it will proceed to the gameplay of Piratescape. In the exit game button which will allow the user to exit the game. Sequence Diagram. Is a sort of connection graph that indicates how techniques work with each other and in what request. Figure 11 Sequence Diagram of Piratescape Piratescape used Sequence Diagram also representing for software design. Sequence diagram shows how objects communicate with each other in terms of a sequence of messages. Class Diagram. Is a kind of static structure outline that portrays the structure of a framework by demonstrating the frameworks classes, their characteristics, operations (or systems), and the connections among items. Figure 12 Class Diagram of Piratescape The class diagram shown in figure 12 represents the PiratescapeRender class, MainMenu class, and Enemy class. All the classes that extend a class has the capability to access the methods in the extended class. 3. System Requirements in Implementing Piratescape Table 6 System Requirements Table 6 represents the minimum hardware requirements of the Piratescape to run on an Android mobile device. The respondents are recommended to use Android 4.4 as the operating system because it is the one used in the development of the software and at least 128mb of free memory from Phone Memory and Memory Card. The application requires a minimum of 64mb of free memory from Phone Memory together with Memory Card, also with Android 4.0 operating system. 4. Level of Acceptability of the software The researcher showed the result of the software in terms of Entertainment, Originality, and Gameplay. Table 7 Result of the Evaluated Software The proponent distributed evaluation forms to the game enthusiast on an internet cafà © named Netopia (Fairview Branch). With a weighted mean of 3 interpreted as Neutral was rated for the Entertainment of the Piratescape. The respondents that seen the software have been provided entertainment by the said software. In terms of Originality, a weighted mean of 3.5 which is interpreted as Neutral. The respondents saw the software’s concept have met the respondent’s satisfactory level. In terms of Gameplay, a weighted mean of 3.05 which interpreted as Neutral. The respondents saw the software is capable to provide an interesting and challenging gameplay. A total Weighted Mean of 3.183, the software was evaluated as Neutral remark was formulated according to the respondent’s answers. Chapter 5 SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATION This part condenses the significant discoveries, presents conclusions and proposal for the proposed system Piratescape. Summary This project entitled, â€Å"Piratescape†, was proposed in order to give an exciting mobile game using the trendiest mobile phone and operating system in market called Android. One major problem for developers and publishers of mobile games is describing a game in such detail that it gives the customer enough information to make a purchasing decision. Specifically, it seeks to answer the following questions: 1. What are the input variables in developing this game, Piratescape? 2. What is the design considerations needed to develop a game in term of: a. Algorithm b. Data structure c. Architectural design; and d. Code optimization? 3. What are the hardware and software requirement in implementing the game, Piratescape 4. What are the levels of acceptability in term of Piratescape in terms of: a. Entertainment; b. Originality; and c. Gameplay? Constructive form of research was used in order to develop this project. The researcher provided an evaluation form to the respondents which serve as guide to evaluate the proposed software. Summary of Findings The details stated below are the summaries of findings based from the careful analysis of the gathered data: 1. Input Variables The specialist recognize the data variable that used to the product. A variable is utilized for putting away information. An information sort is doled out to a variable to focus the characterization of a specific kind of data. A good example is the attack and the movement buttons. 2. Design Considerations for the development of Piratescape The following are the design considerations of the Piratescape. a. Algorithm. The algorithms used by the researchers to create the proposed software are the Projection Matrix Algorithm which is also known as Perspective, on 3d world it is the distance of the object on the player’s character, Mipmap Filtering, it creates a lot of textures that depends on views, and the Minification, which reduces the size of the picture or textures. b. Data Structure. Multi-dimensional cluster is utilized as a part of a few sections of the system. Fundamentally, the analysts all the more frequently utilize this kind of cluster for better investigation in the most effective way. c. Architectural Design. It speaks to the general outline or structure of the created programming which is concerned with the primary parts of how the product functions. The researcher used Lucid Chart to present the Use-case, Activity, Sequence, and Class Diagram for the development of Piratescape. d. Code Optimization. Code enhancement is a methodology where the programs source code is streamlined for the programs execution and ease of use. A PC project may be advanced with the goal that it executes all the more quickly, or was equipped for working with less memory stockpiling or different assets. 3. The System Requirements for Piratescape The minimum Hardware Requirements are Smartphone with Touchscreen technology, RAM at least 512 and above, Memory Storage at least 128mb and above; together with the Software Requirements which is a Smartphone running on Android OS and Android OS Version 4.0 and above. 4. The Level of Acceptability of Piratescape The level of acceptability of the software is evaluated in terms of Entertainment, Originality, and Gameplay. The proponent conducted an evaluation to the Game Enthusiast and Game Experts. Conclusions Based from the analysis of the summary of findings, the following conclusions were depicted: In the field of mobile application, mobile games have been a huge contribution on our past time on our modern lives. The researcher developed a mobile application entitled â€Å"Piratescape† to share to the respondents and players to not just play, but to travel past time when you are on idle. Following a certain algorithm, data structure, code optimization, software design and architectural design can be very helpful in developing a system to avoid faulty down system design. In every program, data structure are needed for the researchers to have a better analysis in the most efficient way. Recommendation These were the recommendation for the researchers based on the summary of findings and conclusions. The developed software will be a good guide in future researchers in terms of mobile game development, provided that the mobile phones implementing the software have met the minimum and recommended system requirements. Future researchers are encouraged to enhance the developed software by adding some features and effects. Future researchers may improve the features by using wireless communication for multiplayer gaming. The more players can play at a time, the better.

Impact of Advertising on Consumer Price Sensitivity

Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity